Sonya Rehman's Archive

By Sonya Rehman 
On the 16th of December the ‘Pakistan Fashion Design Council’ (PFDC) held its first-ever trade show (at Lahore’s Royal Palm Golf & Country Club) put together by twenty fashion designers without the help of any big budget sponsors. 
Some of the designers which featured their collections were Mehdi, Ammar Belal, Libas, Maheen Karim, Sobia [...]

 
By Sonya Rehman
Equipped with a BSc (Hons) in Economics and an MBA in Marketing from the Lahore School of Economics, Omar Mansoor had other, far more creative endeavours. 
He was all set to plunge, head-first, into the vibrant world of fashion designing. 
And plunge he did – into swirling rolls of fabric, hues, patterns and motifs – [...]

 
By Sonya Rehman
When someone walks into a crowded room, it doesn’t take a psychic to make a few instinctive guesses about what the person’s attributes may be. 
I mean, hey, it’s easy to read someone by the way they walk in – if their head’s held high, or if they’re slouched, if they make eye contact [...]

By Sonya Rehman

After the completion of their Masters (in Fine Arts) from Lahore’s distinguished Punjab University back in 2004, graphic designers Guddu and Shani formed ‘360 degrees’ – with the sole aim of “transforming diversified products into visual forms of advertising”, as Shani puts it. And alongside their company, Guddu and Shani also run their [...]

By Sonya Rehman
Lights, ramps, models, brands, elaborate garb, pretentious pageantry, tangible art  and sentences lavishly sprinkled with words such as; ‘fabulous’, ‘dah-ling’ and ‘jaani’…many would assume that is what the word ‘fashion’ strictly encapsulates as a whole.
But just as there are two sides to one person, fashion too, comes with another, slightly less frivolous face. [...]

By Sonya Rehman
For decades, fashion has always seemed to saunter, hand in hand with skeletal, size-zero frames.
But is the honeymoon over? In an ideal and ‘normal’ world, you bet. But high-street fashion, it seems, is hell-bent on promoting twig-like-and-trendy body images.
However, over the past few years there have been a couple of glimpses of light, [...]

By Sonya Rehman
Walk into any bookstore and the first thing to catch your eye would most probably be the display rack of thick, glossy, glamour magazines.
So you pick one up and skim through it, soaking in its fun, trashy content. And then you come across a series of photo shoots, some of which are brilliantly [...]

By Sonya Rehman
One couldn’t help but feel slightly thrown off balance, whilst venturing into the hall where Pakistan Fashion Week’s press conference – at the Royal Palm Golf & Country Club (Lahore) – was due to be held. Amidst the cacophony of chatter, cameras rolled and clicked, as recorders and microphones were flipped out and [...]

After signing up with Bareeze for the B-HSY and simultaneously launching R2W, his own ready to wear label, Hassan Sheheryar Yasin launched his new collections in a grand show featuring six different lines. If there is one designer who looks set to maintain his foothold in the lucrative bridal market and yet branch off into [...]

When a designer known for bridals collaborates with a fabric manufacturer and retailer as huge as Bareeze to create ready to wear, we know the industry is finally on the right track. Size does matter, and no one knows that better than Hassan Sheheryar Yasin
By Sonya Rehman
 
 
Globally, fashion has an energy. The most dynamic designers [...]